ATH-AD500X  

• Positioning: Entry-level open-air audiophile headphones designed for comfortable, natural listening.  
• Description: Features newly designed 53 mm drivers with CCAW voice coils and a lightweight honeycomb aluminum casing that deliver natural sound with impactful bass and clear vocals. Compared to the higher‐priced models in the lineup, it offers a straightforward open-air design ideal for casual listening and home use without advanced studio-level acoustic refinements.

ATH-TWX9  

• Positioning: Premium truly wireless earbuds engineered for dynamic everyday use and active lifestyles.  
• Description: Incorporates digital hybrid noise-cancelling technology with customizable ambience control, deep-UV sterilization, and support for Qualcomm Snapdragon Sound to create an immersive 3D sound stage. In contrast to the over-ear studio and monitor designs, they prioritize portability, flexible noise management, and extended battery life to meet the needs of commuters and workout enthusiasts.

ATH-M70x  

• Positioning: Professional closed-back monitor headphones tuned for precise mixing and tracking in the studio.  
• Description: Uses proprietary 45 mm large-aperture drivers to achieve an extended frequency response from 5 to 40,000 Hz, ensuring balanced and accurate sound reproduction. Compared to the more portable TWX9 and the open-back reference model, they offer enhanced sound isolation and durability for long studio sessions with a focus on critical listening tasks.

ATH-R70xa  

• Positioning: Flagship open-back reference headphones crafted for critical studio listening and production.  
• Description: Delivers pure, natural sound with a fully open-back design that minimizes internal resonance and distortion, providing precise imaging and quick transient response through meticulously engineered drivers. Compared to the closed-back M70x, the R70xa offers a more spacious and uncolored soundstage ideal for mixing, mastering, and detailed production work in quiet environments.

ATH-AWKG  

• Positioning: Ultra-premium audiophile headphones that merge traditional craftsmanship with cutting-edge audio engineering.  
• Description: Features an exclusive KUROGAKI wooden housing with a hand-applied lacquer finish and a double air damping system coupled with 53 mm drivers to offer clear, expansive sound quality. In contrast to all other models in the lineup, the AWKG emphasizes luxurious materials and artisanal construction along with advanced acoustics.