What's unique about the brand
What reviewers are saying
We read all the reviews. Here's what reviewers feel most strongly about:
- The UFPD 2 amplification modules, proprietary to Primare, deliver a Class D sound signature marked by clarity, openness, and extended frequency response, distinguishing them from typical Class D implementations.
- The Prisma platform offers a wide array of streaming options and multi-room capabilities, simplifying the integration of digital music sources from various platforms and devices.
- The brand's modular design approach allows users to customize and upgrade their components with optional DAC and Prisma modules, providing flexibility and future-proofing for their audio systems.
Our favorite reviewer quotes:
- "The sound that came out of my Olympica speakers was simply amazing. Rich, full, spacious, detailed, airy – any of these adjectives could be used to describe what I was hearing." (https://hometheaterhifi.com/reviews/receiver-processor/receivers/primare-spa25-multichannel-integrated-amplifier-review)
- "From the opening chord strike, the superior clarity and fullness of the sound is striking and sounded killer through the SPA25. Ozzy's vocals are still somewhat recessed on this mix, but the exceptional midrange purity of the Primare kept everything easy to understand." (https://hometheaterhifi.com/reviews/receiver-processor/receivers/primare-spa25-multichannel-integrated-amplifier-review)
- "There's a clarity, openness, and extension to the top end that is reminiscent of more expensive audio equipment, and is the antithesis of the notion of 'digital sound'; this is clean and extended, but not hard-edged or bright, unless you push it beyond its limits. At the other end of the frequency range, the bass is excellent, having both a healthy weight to it and a good sense of beat." (https://hifiplus.com/articles/primare-i25-prisma-integrated-amplifier)
- "Make no mistake, products like the Primare I25 Prisma are the best expression of why this is a golden age for audio. This one box does it all, and it does it all damn well!" (https://hifiplus.com/articles/primare-i25-prisma-integrated-amplifier)
Our interview with the brand
What are two key technological innovations or strong opinions that differ you from other brands?
“Pry-mare.” Sweden-based. We’re a small company that's very engineering driven.
The idea is only what you need. There's a swedish term for it. For example, you only have the surround sound modes that you need—not all the extra features you don't. Meanwhile, we focus on one key design principle. Never sacrifice build quality and sound quality while being as simple as possible.
Another principle is being real about how people live with their audio equipment. We create products that aim to bring the family together. Let's do music, movies, TV. That also means being able to power as many speakers as possible well.
We’re also very forward-thinking on power supply matching—and generally controlling for noise.
What's your approach to customer support?
What are your favorite tracks for showcasing the strength of your products?
What other products pair best with yours?
Products
Lineup comparison
We think it's helpful to understand how their products compare. To learn more about each, scroll to the section above to click through to individual product pages.
I15 Prisma MK2
- Positioning: The entry-level integrated amplifier and network player in Primare's lineup.
- Description: Features compact design and Prisma music streaming and multi-room/multi-zone technology. Offers a more affordable option compared to the I35, with a focus on delivering high-quality sound in smaller spaces. Its Hypex UCD102 amplifier module provides dynamic sound, making it suitable for users with budget constraints who still desire quality sound in a compact form.
SPA25 Prisma
- Positioning: A high-end home cinema integrated amplifier designed for both cinephiles and audiophiles.
- Description: Features Dirac Live Room Correction technology and support for Dolby Atmos and DTS X for immersive home theater setups. Offers more channels and power than the I15 and I35, catering to users who need a comprehensive home cinema solution with high-resolution audio and video capabilities. Its extensive connectivity options include eARC and multiple HDMI inputs.
I35 Prisma
- Positioning: A premium modular integrated amplifier and network player, offering a step up from the I15 in terms of power and features.
- Description: Features UFPD 2 amplification technology, delivering 150 watts per channel for a clean and agile sound. Provides a more powerful and versatile option compared to the I15, with modular design allowing for future upgrades.
Used
Primare
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Featured products
About the brand
Our interview with the brand
What are two key technological innovations or strong opinions that differ you from other brands?
What's your approach to customer support?
What are your favorite tracks for showcasing the strength of your products?
What other products pair best with yours?
Featured products
About the brand
Our interview with the brand
What are two key technological innovations or strong opinions that differ you from other brands?
What's your approach to customer support?
What are your favorite tracks for showcasing the strength of your products?
What other products pair best with yours?
Featured products
About the brand
Our interview with the brand
What are two key technological innovations or strong opinions that differ you from other brands?
What's your approach to customer support?
What are your favorite tracks for showcasing the strength of your products?
What other products pair best with yours?
Featured products
About the brand
Our interview with the brand
What are two key technological innovations or strong opinions that differ you from other brands?
What's your approach to customer support?
What are your favorite tracks for showcasing the strength of your products?
What other products pair best with yours?
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Featured products
About the brand
Our interview with the brand
What are two key technological innovations or strong opinions that differ you from other brands?
What's your approach to customer support?
What are your favorite tracks for showcasing the strength of your products?
What other products pair best with yours?
Featured products
About the brand
Our interview with the brand
What are two key technological innovations or strong opinions that differ you from other brands?
What's your approach to customer support?
What are your favorite tracks for showcasing the strength of your products?
What other products pair best with yours?
