I think there are four pillars, but they’re all intertwined. The first is the 75 years of acoustics and R&D. We were one of the first companies to create the coaxial driver itself. Today, a lot of companies use coaxial or geo concentric designs, but we were one of the first in 1958 to develop it. You’ll find this in 90% of our lineup. The second is the connectivity aspect. More than 10 years ago, we were acquired by a company whose specialty was connectivity (UPNP, DLNA, and other connectivity protocols). The CEO saw Cabasse as an amazing brand, and he recognized that the audio market was shifting; similar to how Sonos pioneered multi-room wireless audio in the mid-market in the early 2000s. The same shift started happening in the high-end hi-fi industry, but very few companies had the expertise. So he purchased Cabasse, and now we have acoustics, coaxial driver design, high-excursion woofer technology, and robust connectivity; plus DSP and active filtering. These are things we’ve been doing for a while. And I’d also say the design makes us stand out.

Now that we’re basically our own distributor in the U.S., we work directly with dealers. We offer warranties on drivers; ranging from 3 to 5 years, or lifetime depending on the product. We just launched a new product in Munich, and it comes with a lifetime driver warranty. If a customer buys a product and a driver fails, the dealer comes to us and says, “Hey, can you help my client?” Then we either get in touch with the customer directly, if the dealer agrees, or the dealer takes care of it. Not every dealer has the ability to repair, especially since many of our products are heavily electronics-based. In some cases, we’ll just replace the entire unit. We also have a policy where, within a certain period, if the electronics fail, we’ll replace the unit for free. Generally, it’s 3 to 5 years for drivers, and 2 years for electronics.

We actually have a playlist on Qobuz with all of our demo tracks. Off the top of my head, for precision and showcasing microdetails, I really like the track called “Soft Landing” by Hadouk Trio. It’s a very clean and amazingly recorded track. I also like “Magnetic Lies” by Malia to show the low end and precision. and fact that our woofer technology provides a lot of dispersion without distortion. The coil never leaves the magnetic field, so you get a lot of excursion. Plus, our DSP helps a lot. We want people to experience that at a given price and speaker size; they have a lot to play with.